WHERE IS EFE, CHIDINMA & SAUCE KID?


By: Minister Sam (Music Journalist, Critic and Pop Culture Enthusiast)

Look, you don't have to answer that, so let me save you the stress. The headline is purely rhetorical. Everyone knows where they are: Oblivion. 
"Where is Chidinma? Abi is she doing NYSC?" One interested Tweep tweeted concerning the whereabouts of who used to be Africa's most sought after songstress, Chidinma Ekile. Prompting a sudden rush of adrenaline, I immediately felt the urge to check up on her timeline, as I had missed her soothing voice. Behold, what was left online was not a new single, video, or album announcement, but rather, loosely reported stories of her romance with the Eastern Prince Charming, Flavour. How sad. But I wasn't deterred. "Maybe YouTube might save her", I thought foolishly. Unfortunately, visiting the giant streaming site was perhaps my greatest undoing: Chidinma's only trending videos were the ones in which Cool FM OAP, Dotun was teaching her how to do the viral 'Shaku Shaku' dance. Shaku Shaku! Really?

Just like her colleague, Efe, a reality show winner hasn't shown much promise either. Since his Big Brother Naija win, the charismatic 'Who I Be' crooner has seen an unexpected dip in fame and relevance, following the release of his poorly recorded and uninteresting series of mediocrity he calls music. In fact, calling Efe's music wack is still rating it high. Those songs should best be listened to, and enjoyed at zero volume. Or better still, used to torture terrorists. Unlike Chidinma, he's still releasing music frequently, the last of which had Olamide as a guest artiste, but all have met very low acceptance from the masses
.
Sauce Kid, aka Sinzu, on the other hand is where every celebrity dreads to be in: a US medium security prison. After bursting into the scene in 2007, Sinzu was tagged by many as Hip-hop's next big thing. His last real hit, "Carolina" featuring Davido dropped in September 2011, remains his most valuable work till date. He was said to have turned down Don Jazzy's offer to sign for Mo' Hits at the peak of his career! That was how big he was. Keyword: was. Following series of uncalculated moves, and probably bad management or should I say, mentorship, that led to a rapid decline in his music career, Sinzu relocated to the United States where he was later arrested for grand theft; that is, the unlawful taking of the property of another person or business, ranging from $1000 to $500,000, according to the US penal code. He is currently serving time at Ada County Jail, Idaho, USA. Sigh.

So many artistes have equally gone from superstar status to upcoming act in a few years. The likes of Bigiano, Konga, X-Project, Black Face, Ice Prince, D' Prince, just to mention a few. The reason is not far from the truth. Been able to achieve success, and stay relevant in the Nigerian entertainment industry are probably the hardest things in life (Oh, except having Buhari as our President). It takes effort, talent, grace, determination and of course, controversy to be and remain in the spotlight. Just ask Wizkid. 

I prayed for many things to happen this 2018, one of which is to have so much money to be able to recruit Davido as my houseboy for a month. It is worthy of note that Efe, Chidinma and Sauce Kid, whose music I love so much were also added to my prayer points. Therefore, I implore everyone reading this piece to put into their prayers the careers of these amazing artistes. They deserve our support as much as our criticisms. Many may disagree, but all three may still make a comeback, that I know we all secretly long for. Afterall, it takes just one hit song to 'blow' again.

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